VYUDU INC.
2+ years remote partnership with US-based tech company. Delivered high-impact blog posts, email marketing campaigns, and social copy for global audiences while based in Addis Ababa.
Strategic Execution
International Copywriting
Crafting narratives for a global tech audience.
Developed a unified brand voice that resonated across diverse cultural landscapes, ensuring clarity and impact without diluting the core technical message.
Content Strategy
Developing high-fidelity editorial calendars and strategic content flows.
Architected long-term content roadmaps that aligned with product releases and seasonal market trends, maintaining a consistent publication rhythm.
Email Marketing
Driving engagement through data-backed email campaigns.
Optimized open rates and click-through metrics through rigorous A/B testing of subject lines and targeted segmentation strategies.
Social Media Narrative
Increasing brand visibility through purposeful storytelling.
Curated engaging platform-specific content that fostered community interaction and elevated the brand's thought leadership positioning.
"The ability to translate complex technical features into compelling narratives for a global audience was paramount to our success."
Project Lead, US Tech Partner