YABSIRA ENDALKACHEW
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My Projects

Strategic campaigns and high-impact copy that moved audiences and drove measurable results.

EAGLELION SYSTEM TECHNOLOGY
Multi-Product Fintech Strategy

EAGLELION SYSTEM TECHNOLOGY

Leading social and content strategy across 5+ fintech products (StarPay, CBE Super App, Dashen Bank, TeleTV). Managing platform-native content across all major platforms.

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SKIN BY BROWNLEE & CO.
Social Media Growth Strategy

SKIN BY BROWNLEE & CO.

Grew engagement 75% in 9 months through data-driven content strategy across Instagram, TikTok, and Facebook.

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VYUDU INC.
International Copywriting

VYUDU INC.

2+ years remote partnership with US-based tech company. Delivered high-converting blog posts, email campaigns, and social copy for international audiences.

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HOLA HOLDING PLC
Corporate Social Management

HOLA HOLDING PLC

Full end-to-end social media ownership for holding company. Unified brand voice, managed multi-platform strategy, and elevated brand positioning.

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